653 Commercial Street, San Francisco
Barbary Belle
Lunch-first. Cocktail-built. Partner-driven.
A cocktail bar and restaurant in San Francisco's Jackson Square. Two blocks from the Ferry Building. Nine revenue streams. Zero competitors at lunch.
$1.5M
Year 1 Revenue
9
Revenue Streams
$285K
EBITDA
31%
Blended COGS
The Concept
The Bar
San Francisco
Deserves.
Barbary Belle is a cocktail bar and restaurant built for the FiDi lunch corridor. Jackson Square historic district. 1923 building. 45 seats. The kind of place where a Tuesday lunch becomes a ritual and a Thursday evening becomes a night.
The concept runs dual-format: counter service at lunch for the office crowd, table service in the evening for cocktail culture. Both formats share the same kitchen, the same bar program, the same brand. Different energy, same quality.
Every cocktail is engineered for margin and experience simultaneously. 200+ builds in the database, including a full zero-proof program at price parity. Not “mocktails” in a sidebar. Real drinks, listed with everything else, built with in-house fermented bases at 2-6% pour cost.
Barbary Belle is Client #1 for Liquid Chef Consulting and the live proof of concept for BarbaryCoastOS.
The Space
653 Commercial Street
Jackson Square, San Francisco. Two blocks from the Ferry Building. High-density lunch corridor with zero cocktail-first competition before 4pm.
I consulted for the previous tenant at this exact space. I know the building, the block, the foot traffic patterns, the landlord. When it came back on the market, I took it.
1923 building. CCB zoning. ~2,400 usable square feet. 45-seat capacity. Plumbing already in place. Tenant improvement: $31,900.
Lease Terms
Months 1-3
$0 base + NNN
$3,200/mo
Months 4-12
$10,000 base + NNN
$13,200/mo
Months 13-24
$11,500 base + NNN
$14,700/mo
Year 3+
+3.5%/yr + NNN
Escalating
$31.9K
Tenant Improvement
45
Seat Capacity
The Program
Signature Cocktails
Every cocktail engineered for margin and experience. Full zero-proof program at price parity.
The Cora
$18Mezcal, yellow chartreuse, maraschino, lemon, egg white. The cocktail that defines the bar. Named for Belle Cora.
Punch Noir
$16Rye, Aperol, lemon, ginger syrup, prosecco. The house cocktail. Approachable, sessionable, photographs well.
Belle Noire
$17Gin, blackberry, lemon, activated charcoal, egg white. Dramatic presentation. Dark pour, clean flavor.
The Fog Horn
$16Vodka, elderflower, cucumber, lime, tonic. SF weather reference. Light, botanical, crushable.
Gaslight
$15Brandy, pear liqueur, lemon, honey, champagne. Light, Parisian, afternoon-friendly.
Jackson Square
$18Bourbon, sweet vermouth, walnut bitters, cherry. Stiff and civilized. The martini for guests who think they want a martini.
Revenue Architecture
9 Streams From Day One
$147,300/year in locked ancillary revenue before a single walk-in customer. The model is built to survive.
Fast-Casual Lunch
FiDi lunch corridor. High-density weekday traffic. Counter service, 11am-2pm.
Cocktail Bar
Full cocktail program. 200+ builds including zero-proof at parity. Evening table service.
Guest Chef Series
$4,275/mo locked. Rotating chefs bring their audience and their press. New menu monthly.
Guest Bartender Series
Industry names behind the bar. Cross-pollination with SF cocktail community.
Private DJ Events
$6,000/mo locked. Curated DJ programming. Intimate room, premium sound.
Bottled Cocktails
RTD line. Pre-batched house cocktails for retail and delivery.
Corporate Catering
FiDi office proximity. Lunch catering, cocktail reception packages.
Private Events
Full buyouts, sectional bookings. Jackson Square corporate entertainment.
Merchandise
$500/mo locked. Branded barware, apparel, and gifts.
Monthly Revenue Floor (Locked)
Private DJ
$6,000
$72K/yr
Guest Chef Series
$4,275
$51K/yr
Commissary
$1,500
$18K/yr
Merchandise
$500
$6K/yr
Total Locked Floor
$12,275/mo
The Team
Built By Operators
Owner & Founder
Brian Howard
20+ years in hospitality. Top 6 at Tales of the Cocktail 2010. Cocktail Lounge of the Year. 10 venues across Chicago, New Orleans, and San Francisco. Built the methodology. Building the platform.
Full bio →Managing Partner
Jordan White
Beverage lead. Trained by Brian at August 1-Five. Deep cocktail program knowledge and operational discipline. Available and committed to the build.
Market Position
Zero Competition at Lunch
FiDi and Jackson Square have zero cocktail-first lunch destinations. The nearest comparable, Bix at 56 Gold Street, doesn't open until 5:30pm. Barbary Belle owns this whitespace completely.
The zero-proof program taps a $5B and growing market. 49% of Americans planned to drink less in 2025. 18% volume CAGR through 2028 for no-alcohol beverages. Barbary Belle is built for this shift.
Zero lunch competitors
Only cocktail-first lunch destination in FiDi/Jackson Square
9-stream revenue model
Diversified beyond typical single-stream bars
$147K/yr locked floor
Ancillary revenue before walk-in traffic
200+ zero-proof builds
Full parity program, not an afterthought
AI-powered operations
BarbaryCoastOS: 37 engines, automated consulting
Join the Build
Founding 5
5 founding partner seats. $25,000 each, approximately 2% equity. Quarterly distributions. This is the ground floor.
Investor inquiries: admin@liquidchefconsulting.com