Barbary Belle · Founder Round
5 seats.
$25,000 each.
Pre-opening.
San Francisco's next cocktail-forward lunch destination. 653 Commercial Street, Jackson Square. Two blocks from the Ferry Building.
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@barbarybellesf
01 · Concept + Location
653 Commercial Street.
Jackson Square.
A lunch-first, cocktail-built destination in the highest-density lunch corridor in San Francisco. Two blocks from the Ferry Building. FiDi foot traffic. Jackson Square architecture.
The space is secured. The LOI is signed. Jordan White is holding the Managing Partner seat. This is a pre-opening round — we're closing the table before we open the doors.
02 · The Gap
40,000 lunches walk past weekly.
The Ferry Building corridor is one of the densest lunch markets in the country. 40,000 white-collar workers. Tourists year-round. Commuters twice a day.
And yet — since 2020, zero cocktail bars in the Jackson Square / FiDi stretch stay open past 5pm. The rooms that used to serve the evening crowd have all shuttered or pivoted.
Barbary Belle owns both sides of the day. Lunch revenue funds the evening program. Evening program builds the brand that protects lunch.
40,000
Weekly lunches walking past
FiDi + Ferry Building corridor
0
Cocktail bars open past 5pm
Jackson Square post-2020
2 blocks
To the Ferry Building
Highest foot traffic in SF
03 · The Program
9 revenue streams from day one.
Cocktail-built. Lunch-first. Partner-driven. Every stream is a working hour, a table turn, or a channel that runs whether or not I'm on the floor.
$1.5M
Year 1 Revenue
Projected
31%
COGS Blended
Locked baseline
$285K
EBITDA
19% margin
Fast-casual lunch
GroundCocktail bar
GroundCorporate lunch
GroundDelivery & pickup
GroundGuest Chef Series
GroundGuest Bartender Series
GroundPrivate DJ events
LowerPrivate events & parties
LowerCommissary / RTD
Lower04 · The People
Built by operators.
Backed by 20 years of receipts.
Owner & Founder
Brian Howard
Tales of the Cocktail Top 6 (2010). 20 years in bars. 10+ venues built. 200+ original cocktails across 3 cities.
- Tales of the Cocktail Top 6 — 2010
- Hojoko — Boston (Beverage Director)
- August 1-Five — San Francisco (Managing Partner)
- Cityscape, Hilton Union Square — Beverage Director
- Condé Nast Traveler · TimeOut · NBC Chicago · StarChefs
Managing Partner
Jordan White
Beverage lead. Hired and trained by Brian at August 1-Five. Knows the program from the inside. Available and holding the seat.
- August 1-Five — trained under Brian
- Beverage program lead (Day 1)
- Floor operations + service standards
- Holding the Managing Partner seat pre-open
05 · The Round
5 seats. $25K. ~2% equity each.
Round Terms
Total seats
5
Check size
$25,000
Equity / seat
~2%
Round type
Friends & Family
SBA 7(a) in process
$150,000
Use of funds (total)
$450,000
3x Scenario
$75K
Return on a $25K seat
Based on locked Y1 $1.5M / $285K EBITDA pro forma and standard hospitality multiples. Exit paths: strategic acquisition, refinance, or buyout from operating cash flow.
Why so few seats
Tight cap table. Operator control. Quarterly reporting that feels like a conversation, not a board meeting. This is a friends-and-family round by design.
Use of Funds
Where the $450K goes.
Rounded allocations shown. Line-item breakdown available on request under NDA.
FF&E
Bar build, kitchen, front-of-house fixtures
$175,000
40%
Opening inventory
Spirits, wine, beer, food prep, smallwares
$75,000
17%
Working capital runway
Payroll + fixed costs through ramp
$125,000
28%
Tenant improvement
Plumbing $0 (locked per LOI)
$31,900
7%
Contingency reserve
Buffer for overruns + early pivots
$43,100
10%
Total Use of Funds
$450,000
Track Record
Receipts.
Tales of the Cocktail
Top 6 Nationally · 2010
Hojoko
Boston
August 1-Five
San Francisco
Cityscape (Hilton Union Square)
San Francisco
The Drawing Room
Chicago
Featured In
Condé Nast Traveler · TimeOut · NBC Chicago · StarChefs
Request the Deck
Full materials.
One email away.
Send a quick note and I'll forward the complete deck, pro forma, and LOI terms. Everything goes out personally — no drip sequence, no marketing flow.
Accredited investors only. Materials provided under NDA. Response within 24 hours.
Questions
What investors ask first.
What's the timeline to open?
Pre-opening. Roughly six months from funding close to doors open, pending permit and build timelines. We'll have the full schedule in the deck.
Is this a Reg D offering?
Private placement, accredited investors only. Operating agreement and subscription docs are provided once an NDA is in place.
What's the exit scenario?
3x within 5 years per the pro forma. Likely paths: strategic acquisition, refinance out of the SBA, or buyout from operating cash flow. No forced exit timeline.
Why only 5 seats?
Tight cap table. Friends-and-family round by design. Preserves operational control and keeps investor communication personal instead of corporate.
Can I visit the space?
Yes. Scheduled walkthroughs post-NDA — 653 Commercial Street, Jackson Square. Bring questions.
Talk to Brian
One conversation.
No pitch required.
Brian Howard — Owner & Founder, Liquid Chef Consulting
Pick a time that works. We'll keep it to 20 minutes unless you want longer.
Follow along: @barbarybellesf